Sales training for B2B sales organisations
Working with sales skills, personal leadership and mental strength at the same time leads to a real change in behaviour. That combination is the reason our sales training works for all kinds of salespeople.
Education
A winning culture
Sales and motivation
Keeping your talent
Training that fits your market
We deliver sales training that matches your market, products, customers and values. We can help you implement the right sales culture, sales technique and sales tools, whether that is value-based selling, Challenger Sale, improving your Customer Effort Score or something else entirely.
We make sure the sales behaviour fits your market, your culture and your customers. You will not get hard selling from us. Like us, our customers live off long-term relationships.
Who it is for
- B2B wholesalers
- Manufacturers
- Service organisations
- Retail
- Call centres
- Municipalities
The principles behind it
- Personal and professional development go hand in hand and reinforce each other
- Courses and education create both culture and results
- Managers can be involved in the education and training
- Materials and content are tailored to fit your everyday work
It starts with yourself
Whether we train individuals or teams, most programmes start with awareness of your own strengths and areas for development. We use DiSC profiles for that. Not because it is the deepest tool, but because it is easy to understand and still goes deep.
We then take it one step further and profile customers, focusing on how each salesperson needs to adapt to specific customers. That is when it turns into new behaviour and not just a fun day on a course.
Customer case · wholesaler
A new sales message needed new sales skills
A large wholesaler wanted to move the focus away from products and towards the unique value it could deliver. To sell that message, the sales technique of its 45 salespeople had to change too. Building on Challenger Sale, financial argumentation and storytelling, we designed new sales tools and trained the salespeople in using them.
The following quarter the division grew by 25%, and the growth continued.
Shall we talk about your sales?
A 20-minute call with no obligation. Pick a time in the calendar, or call +45 25 12 40 12.